Do You “Like To Watch” or Just Read About It?

Posted: March 14, 2013 in Uncategorized

Yes, only the tough questions asked around here. But we are talking about selling cars, what are you thinking?  Its OK, really, just ask Belushi… Image

Now that we have pulled you in, lets talk about selling cars in today’s Digital world. The more car shoppers engage with your Vehicle Detail Pages (VDP’s), the quicker your vehicles will be sold, bustin bugs, and now it’s a FACT. 

Cobalt’s eight month study of 9 million VDP’s and 125 million website visits, is conclusive. VDP views are one of the highest correlations to selling cars.  

  • VDP views and time spent on VDP’s are 2 of the top 4 online sales predictors.Image
  • VDP’s with 20-30 page views spend 29% less time on the lot.
  • VDP’s with more than 30 page views spend 44% less time on the lot.

Dealers are discovering how important video is in today’s Digital Internet world. A vehicle with a search optimized video is 53 times more likely to achieve “Page One Listing” on Google. 

  Videos drive more interest, VDP (Vehicle Display Page) views, and leads that convert to Sales.  Making your vehicles stand out and separating you from the competition should be a top priority.  It is one thing to have your used car inventory on your website. It is another to take your inventory and syndicate it out after each pre-owned vehicle has been optimized with a solid walk around including Key Description Words, Custom Microsite Landing Page, Call Tracking Phone Number, Website Integration, Call to Action, VMS Integration, Lead Management, and more.  

Adding Used Car Inventory to YouTube & Craigslist:

YouTube:  With over 150 million unique visitors a month here in the USA, it makImagees perfect sense to be there. YouTube is also the 2nd biggest search engine, bowing only to Google (who owns YouTube).  Viewers are 85% more likely to purchase a vehicle after watching a video. Make sure it’s YOUR video they are watching!

Craigslist:  With over 50 million unique visitors a month, Craigslist is a big time player.  However, Craigslist does not support a video player within the ad itself.  So we strategically place a hyperlink which will lead the customer to our video enhanced lead page filled with all dealership information, making sure once again, no matter where they are in the buying Imageprocess, you are there.

Bottom line: We keep you on top of the organic local search rankings for vehicles in your inventory. No matter where the car buyer is in the sales process, its covered. We design branding for awareness. We have eye-catching commercial-quality custom car videos for car buyers doing “research and comparison” and Long-tail SEO for customers that know what they want to buy and are looking for a specific vehicle by year, make, and model.

Summary:
Promoting your pre-owned vehicle has never been easier.  Buying a vehicle is exciting, adrenaline-charged, and exhilarating. Nothing can create an emotional connection like video! (Think about all the videos you have watched compared to “reading about it”)!

Grab some popcorn and review videos from your competitors currently on YouTube and Craigslist. Eat fast because most likely you won’t find much. That’s not to say that some dealers have created some incredible video on display.

Why aren’t more dealers taking advantage of all the remarkable power of video?  No one likes change. Also, videos are very difficult to create with the back-end support required to create all the videos, consolidate them, integrate them into campaigns, and manage the inventory as it changes on a daily, even hourly basis.

Solutions:  We here at Digital Leads Direct (A division of Buy Mail Direct Inc) have made it very affordable. We have streamlined the process and keep overhead down (No commissioned salespeople). Our team consist of talented graphic artist, programmers, and skilled developers. So, get your video on today! Inquires Todd Vowell 916-580-5190.Image

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