Todd Vowell here and as the humble originator of the automotive turkey direct mail event 19 years ago, here are some different ideas to help keep your mailer “fresh” and new for this year:

Tip #2:  Hand out frozen turkeys for this years Thanksgiving direct mail event! Don’t use a certificate, check, or Visa card. Buy a cheap freezer for the dealership. (Don’t have a freezer? Pick up a cheap one or rent one) Keep it for ice cream in the summer…

When “Be Backs” have a frozen bird, they will go home, won’t drive around, shop and buy from the competition!

Does it work? Dealerships last year had over 500 ups off 5,000 Pieces! 


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