Archive for November, 2013

If we didn’t talk this car dealer that ran a direct mail event, into adding a PURL (personal URL) to his direct mail piece, he would have never enjoyed over 40 leads emailed to him (see below) and sold four cars (with more working) before his direct mail event ever even started!

Straub Leads Nov13

If you believe in direct mail marketing, maybe even stopped doing it, rethink how you do your direct mail marketing all together.

By adding digital marketing like a PURL to traditional direct mail marketing, you can enjoy true record breaking results.

When people see a website that has their name in it, they can’t help it. They have to see what its about. Before you know it, they are answering all the “car buying” questions and taking delivery of their new vehicle.

Add a PURL to your next direct mail piece and enjoy the extra ROI, you deserve it!

FamilyAll parents face the day when the kids grow up and before you know it, you’re handing over the car keys. Eventually, parents either buy a good pre-owned vehicle for their kid or “hand it down” and buy themselves a new car. Either way, first time car buyers are born every day!

Car dealers can really have fun with this one and gain new customers early on. Customers for life starting in the teen years, makes “cents” for any business.

The Contest: Who Can Reach and Invite ALL familys with Children ages 15-18 into the dealership!radius

We will use direct mail marketing. We already ran a demographic market study analysis consisting of a five mile radius around our local big Roseville Auto Mall! We have 46,241 households to hit normally but when you select specifically, family’s with kid’s age range 15-18, it is knocked down significantly to 5,831 households to hit! We will send an invite out to each household… How many family’s around your dealership? Click Here!

How you doing!

You get to use Internet marketing. It can be anything you like. How about Social media, Emails, Facebook, Google, PPC, Twitter, anything you want!  Maybe they will all log onto TrueCar or some other lead website!? Anyway, good luck!

ON YOUR MARK, GET SET, GO!

Did you miss Round one? Click Here, enjoy!

Image is everything and has been long before Andre Agassi. They say it takes 0.1 seconds to form a lasting impression. When you hear “car dealership” or “car salesman”, an image is usually created in ones mind. For most people, the image may not be positive. Who has the power to change a dealership image from negative to positive?  That’s right, the dealership…

Lets take direct marketing since it is the workhorse and our expertise. A car dealership can take butterball turkey pic$7,000 and do a 10,000 piece direct mail campaign. Lets say they did a “Gobble up Big Savings” and offered a Thanksgiving Turkey voucher for coming in, since its that time of the year.  If they get a 1% response (or 100 people), that would be considered average. If they sold 12% of them, then of course they sold 12 cars, also considered average. At the end of the day, they got some traffic, sold some cars, no harm, no fowl (sorry, couldn’t resist).

Now, lets take the same $7,000 budget. Except, lets focus on your dealership image. If you changed up your direct marketing mailer from offering a turkey to helping parents with teenage kids between the ages of 15-20 stay safe behind the wheel of a 3,000 pound vehicle. Now what happens to the dealership image?

Motor vehicle crashes are the number one cause of death among young people ages 15-20 in the U.S.

Postits4Teens4This is not just a direct mail campaign filled with stats. Most of us know or know of a teen killed from or as a result of drunk driving in High School. This is a campaign that makes people think. This is a campaign that includes “Post-it notes” for parents to leave around the house where their kids will see them, that are reminders to buckle up, don’t text and drive, don’t drink and drive, be careful, we love you. This is powerful. This is life changing (or life saving). This is Image changing.

Will the results from the “Saving Teen Lives Campaign” match the “Turkey Mailer”? I don’t know if the instant success will be as good. But teenage kids want a car and parents either buy them a safe used vehicle or do the “hand me down” then buy a new one.  Either way, its your business.

The image however of the dealership and how your local community views you will change forever. In fact if you make it a passion of yours to make sure that every teenage kid in your community understands the importance of buckling up, not drinking and driving, not texting, and not being distracted, not only will the dealership image change, YOU WILL SAVE LIVES AND THAT MEANS MORE CUSTOMERS IN THE LONG RUN. NOT ONLY IS THAT A Postits4Teens3GOOD THING, IT EVEN FELLS GOOD…

There is so much more to all this. Its still business. Its still about separating your dealership from the pack. If you call the local media, tell them you’re giving away turkey vouchers, they would say “so what”. If you said your kicking off a “Saving Teen Lives Campaign”, that’s a story. You can now add “PR” to your direct mail marketing campaign.  

iPad Air pic2Buy Mail Direct is rewarding aggressive automotive dealerships who run a qualified targeted automotive digital/direct mail marketing event in November. The reward is an Apple iPad Air. How sweet is that?  How does this help dealerships sell more cars? Here you go!

3 Ways To Turn More Profits With Your New iPad Air:

1) Have Buy Mail Direct add a Personal URL to your direct mail event (turning it digital ) and put the following offer on your direct mail piece: Log on to your personal website now to pre-register for the event and a chance to win the all new Apple iPad Air, guaranteed to be given away!

2) Bring it to your sales meeting Saturday morning and tell all your salespeople that today’s top gross producer takes home this iPad Air tonight – Good selling and good luck!

3) Give it to your greeter (or whatever you call that individual at your dealership responsible for customer service) to use when making sure that the dealership has all critical information from every individual that visits the dealership during the event and beyond.  (Including name, current address, phone number, email, vehicle, etc.)

Buy Mail Direct Special Offer Includes:

  • 10,000 Piece Mailer
  • Postage
  • Four Color
  • Targeted Mailing List
  • Full Support
  • Creative Services
  • Training Videos

Internet Price: $5,995  (Sign Up By Nov. 29, Receive An Apple iPad Air)

For more information: Todd Vowell 916-259-1751 or Cell 916-580-5190