If we didn’t talk this car dealer that ran a direct mail event, into adding a PURL (personal URL) to his direct mail piece, he would have never enjoyed over 40 leads emailed to him (see below) and sold four cars (with more working) before his direct mail event ever even started!

Straub Leads Nov13

If you believe in direct mail marketing, maybe even stopped doing it, rethink how you do your direct mail marketing all together.

By adding digital marketing like a PURL to traditional direct mail marketing, you can enjoy true record breaking results.

When people see a website that has their name in it, they can’t help it. They have to see what its about. Before you know it, they are answering all the “car buying” questions and taking delivery of their new vehicle.

Add a PURL to your next direct mail piece and enjoy the extra ROI, you deserve it!


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