Ron Burgundy ads hawking Durango’s launched a month ago. Chrysler car sales are up 11% and Dodge Durango’s are up 59%. That is great for Chrysler and Dodge but Buy Mail Direct is more interested in seeing local Dodge Dealer sales up 59% as well! We have put together a powerful, exclusive Digital/Direct Mail campaign to pack the lot with new and used car buyers exclusively for Dodge dealers”.

Car buyers are back but they only visit on average 1.3 dealerships before they buy so now more than ever, getting that car buyer parked on the lot is critical!

Ron Burgundy (Will Ferrell) is out there everyday doing something to promote this highly anticipated blockbuster movie.scotchscothscoth There is everything from Ron Burgundy Jockey underwear to Ben & Jerry’s Ice Cream Scotch Scotch Scotch! He is even anchoring the news on local stations and the big boy, ESPN!

amc package dealThe ability to offer local car buyers something exclusive that no other local car dealership can offer is by far the most powerful tool any dealership can utilize to actually drive traffic to come down to the dealership, period”.

In 2004, the original Anchorman earned over $90 million  worldwide in box office tickets alone. The sequel Anchorman2, The Legend Continues, is highly anticipated with many cameos including Harrison Ford, Tina Fey, Kristen Wiig, Amy Poehler, and Kayne West. It is set to open December 18th.

Anchorman5Dodge Dealers have the rare opportunity to wrap all this up and use this spotlight to drive traffic to their dealership. But, the window is short and time is of the essence. Todd with Ron B stashThe high level of attention will only last a short time.  One call to Todd Vowell at Buy Mail Direct is all you need to do. BMD has this down to a science.

(Click on Todd’s pic and make your own “Ron Burgundy mustache”)


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