Data Mining Personalizes Direct Mail

Posted: January 16, 2014 in Uncategorized

See on Scoop.itAutomotive Direct Marketing

Big data is turbocharging the old-fashioned business of direct mail marketing, giving dealers the ability to pinpoint prospective customers and tailor their appeals right down to the desired monthly payment.

See on www.targetmarketingmag.com

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Comments
  1. Smithe848 says:

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