Americans rethinking how they buy cars

Posted: February 26, 2014 in Uncategorized

See on Scoop.itAutomotive Direct Marketing

A McKinsey study shows car buyers around the world, including in the U.S., are changing how they buy new cars and trucks.

todd vowell‘s insight:

Oh my, if car dealers don’t really look at this change and realize without hard hitting complex variable direct mail marketing in the arsenal, you don’t even have a shot at 25% of car buyers who go to ONE DEALERSHIP! Only one tool can change that and its direct mail (but it must be executed correctly is key).

See on


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