Marketers Giving Mail A Fresh Look, Says Postmaster General

Posted: March 22, 2014 in Uncategorized

See on Scoop.itAutomotive Direct Marketing

todd vowell‘s insight:

Patrick R. Donahoe, Postmaster General and Chief Executive Officer of over 625,000 employees at the Postal Service, today described a changing attitude toward direct mail as a means of attracting and retaining customers.

He is 100% also when he said “We’re seeing mail being used in some tremendous new ways–especially as part of integrated marketing campaigns, all of this is leading to a reappraisal of the role of mail in the marketing mix–and we’re starting to see the beginnings of that reappraisal.”

See on postalnews.com

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