This Just In, Print Companies Are Shrinking!

Posted: March 28, 2014 in Uncategorized


So the print industry is shrinking. Is that news to anyone? Of course not. Everyone is quick to point out that Newspaper and Magazine sales, subscriptions, and even books have taken a hit.  Let’s not forget what the huge conglomerate online print companies have done to the local printing company up the street next to the “hardware store” as well.

Lets talk solutions. One big one is Direct Mail. With some printing companies, you even mention Direct Mail to the boss, it’s like they bit into a ripe lemon. So be forewarned, this article may not be for you. There is the old saying though, “The mind is like a parachute, it works better when open.”

It is kind of ironic, the crystal ball was telling everyone that the Internet will mean the end of direct mail. Direct mail said I don’t think so. Actually the market spoke. There are many polls and reports but every one of them has direct mail on top when it comes to likeability and trust factor.

In fact the Internet has actually caused an increase in Direct Mail (at least within the automotive industry).  Success is now defined as a Direct Mail campaign combined with other channels or simply an Automotive Multichannel, Digital/Direct Mail Campaign.

The Automotive business (and this should include RV’s, Boats, and Motorcycle dealerships as well) is back in a big way. The Automotive industry invests billions of dollars in direct Mail marketing every year. From the small 5,000 piece highly targeted complex variable data mailer with PURL to the 100,000 piece saturation mailer, the automotive industry does it. In fact, think about the town you live in. How many companies spend more on advertising than the local car dealership?

Why don’t we hear more about it? You think the companies enjoying this business want their competition to know about it? Nope.

So how does a printer get to know more about Direct Mail and even more specifically the Automotive Digital/Direct Mail industry? It certainly is a niche. But there is someone who has 30 years of Printing and Automotive Digital/Direct Mail campaign experience. Todd Vowell. Automotive, Boat, and RV dealerships have invested over 130 million dollars in his campaigns. Vowell has trained over 2,000 people. He has written, developed, and sold over 35,000 campaigns nationwide, over four decades.

“A local commercial printer could add $100,000 a month revenue in less than 60 days if they ecommit3xecute correctly” Vowell recently said. “A million dollars in a year, but it takes commitment from the top down! It is exciting but is not for everyone” he continued.

No matter if you currently do Direct Mail Marketing or not, Automotive Digital/Direct Mail can change a Printing companies direction completely. Print companies can produce profits and grow during the most challenging times, if they are willing to invest, keep an open mind, and commit 100%.

For more information, contact Todd Vowell

916-259-1751 or Cell 916-580-5190.





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