Archive for April, 2014

Who’s the LinkedIn Anonymous Member?LinkIn Member Anyms
Tell me who’s watching my profile.
Who’s spying on me?
I’m just a digital/direct mail guy, with an average life.
I work from six to three; hey, I paid the cost to be the boss.
All I want is to search LinkedIn in peace;
But now I know your watching me and it must cease!
I always wonder who has viewed my LinkedIn profile!
And I have no privacy.
Woh, I always wonder who viewed my LinkedIn profile!
Tell me is it just a friend?
When I click on LinkedIn.
My profile views make me grin.
People watch me I’m trying to avoid.
Well, can these people just go away?
Or are they bored and unemployed?
When I’m in the Groups.
I’m afraid to write a note.
Cause I might open profile views,
And find you read what I wrote!
People say don’t worry.
It’s just some nameless fool.
But maybe its a billionaire investor
Now that would be cool. . .
I always wonder who has viewed my LinkedIn profile!
And I have no privacy.
I always wonder who has viewed my LinkedIn profile!
Who’s playing tricks on me?
Who’s viewed my profile?
I don’t know anymore . . . are the competitors viewing
Who’s viewing?
Well, a crazy attorney is watching me: I don’t feel safe anymore.
Tell me who viewed my profile.
Oh, what a mess. Hey, I upgraded to LinkedIn Premium,
So now I got your address…
Advertisements

flag saluteWe all know to earn business and be successful, you have to separate yourself and your business from the competition. Let’s take it a step further. There is a difference between “being different” and “becoming different”. It must become a way of life. It must be in your branding, not just advertising.

For instance, Memorial Day Weekend is coming up. Most car dealerships in your market will be having the big BBQ’s and tent sales. There is nothing wrong with that. In fact we do a lot of direct mail for dealers over Memorial Day Weekend. (You can’t really pack the lot without doing direct mail marketing.)

However, lets not think like the competition. How many dealers (or any business) in your market will actually go to the expense (small I might add) of sending a Memorial Day Card to all Veterans (serving and retired) in your market, sharing with them that “not just on Memorial Day, but every day, we here at <Your Dealership> remember the price for our freedom. Thank you for the sacrifices that you made (and make) for all of us.”

Or better yet, do your “Big Memorial Day Weekend Event” and turn the smaller “Veterans Day Greeting Card Type” mailer to Veterans into an invitation to come down and be honored! Make it both a big Memorial Day Weekend Event for thanking Veterans and celebrating freedom! You won’t even have to really advertise low interest rates and big rebates, you will sell cars. Even if you don’t sell a lot of cars, your success will be one that last much longer than just another “3-day sale”!

Add your favorite organization like The Wounded Warrior Project or many other good foundations.

wounded warrior projectFor more information please contact:

Todd Vowell, CEO, Buy Mail Direct Inc.

 

“Lower Car Payment ” Mailers ARE HOT!

Going Platinum

Data pulled strait off the credit bureau in Real Time!  This is what the Internet, Radio, TV, and Newspaper just can’t compete with (the ability to deliver a “one to one” message direct in the hands of current vehicle owners with loan interest rates 6% plus, in loan min 12 months, no bk or repos, with credit scores 550 to 750.
The message is, “We can help SAVE YOU $80 to $190 monthly!”

Imagine putting customers in a new car AND knock $180 a month off their payment!

How sweet is that?

Investment Includes:

  • Custom Envelope
  • Plastic “Credit Card ” with Variable Data Info
  • Four Color
  • CRM to track leads and follow up with
  • Postage (STD or First Class)Experian Transunion Equifax
  • IVR (To handle phone calls and forward to dealership)
  • Data – Vehicle Loans 6% Plus, min. 12 months, No bk or Repo three years,  with Credit Scores 550-750

 

STOP  paying $1.35 or more each! No one can beat our “commission stripped” Internet pricing:

2,500 Pieces: $2,995
5,000 Pieces: $5,499
10,000 Pieces: $9,999
Call Todd Vowell Today For Samples or Sign Up!
916-259-1751
916-580-5190 Cell

ToddBlueTie

 

 

 

BMDLogoNEW1

national vehicle buyback tour3

Exclusive Memorial Day Weekend Tour Stop 2014

Memorial Day Weekend Check List:

  • “Buy Back Tour” Banner and Posters are up Buy Back Tour T-Shirt
  • BUYING ENVIRONMENT” Accomplished!
  • Lot lock down, one way in, one way out
  • Prize Wheel in showroom ready for action
  • The Direct Mail invitation has hit hard
  • Massive Social Media campaign
  • Buy Back Tour Press Release launched
  • UC  Manager & trusted wholesalers ready
  • Local DJ has Music cranked up!
  • Owner, GM, etc. is PUMPED UP (Game day)
  • Tour Stop flyers by Service cashier
  • BDC is calling customers
  • The Email reinforcement has been launchedPrize Wheel
  • The Vehicles are clean, gassed, and lined up
  • Salespeople have “Buy Back Tour” shirts on
  • Security guard is handling traffic control
  • QR Codes are on the Direct Mail piece
  • Massive Social Media campaigned launched
  • Buy Back Tour video up on YouTube
  • Balloons and decorations are set
  • BBQ is lit and food is on
  • Cold water and sodas are on ice

 

 

Please Shop Our Pricing Then Buy Mail Direct!

One Channel: $5,995  (One time license – Registered with U.S. Copyright Office “National Vehicle Buy Back Tour”, 10,000 Pieces Direct Mail, Postage, Targeted List, Four Color, QR Codes, On-line Check-in Ap, Support & Training)

Two Channels: $6,995  (Above, plus Digital including 10,000 Email Blast, and Buy Back Tour Banner)

Multichannel: $7,995  (Above plus, Spin Wheel, Posters, and Flyers)

Multichannel on Steroids: $8,995  (Above plus Press Release, Massive Social Media Launch, and Decorations)

Additional options:

  • Insurance on $5,000 Give-a-way: $375
  • Add Key or Credit Card (call)
  • National Vehicle Buy Back Tour Shirts (12) $495
  • Additional 10,000 Pieces of Mail: $3,999

Custom Campaigns Are Our Specialty So Just Ask – One call does it all. Other themes available!

Break from the pack!  You know the stats. Car buyers visit less than two dealerships. 91% of car buyers say a test drive at the dealership remains the most influential source. “For 27 years, our #1 job has been to get car buyers on your lot, not sell digital/direct mail. If the Internet, Radio, TV, or even Newspaper could pack your dealership with car buyers, we would not have Direct Mail as our main ingredient!

The fact is, Direct Mail scores highest in trust factor and the ability to reach car buyers with a “one to one” message that gets read, believed, and responded to. Nothing beats it.”

(T-Shirts, Prize Wheel, and Social Media All Take 2-3 weeks to create and build so SIGN UP TODAY)

 

Call Todd Vowell Today!
(400 Million Pieces & Counting)
916-259-1751
Cell 916-580-5190

BMDLogoNEW1

 

In basketball, if you don’t have some fouls at the end of the game, get ready to get yelled at by coach. In Hockey, if you don’t “throw the gloves off” once in a while, your teammates may start calling you “yella”.  So if you have an A+ rating at your dealership and zero complaints on things like Advertising, Product, or Service, are you moving the needle enough?

Most people may be saying, “that’s just crazy”, no one goes out and tries to upset customers or deliver a vehicle with problems. That’s not what this is about.

If you happen to know what dealerships out in the market are the most successful including PROFIT, and go to their ratings, you will find many of them have an F- or maybe a C. Its not that they don’t care, its just that they go hard. Don’t shoot the messenger!

Do ratings and reviews really matter? If they did, wouldn’t these big dealerships be out of business or at least hurting? Without getting into details and revealing confidential financial information, there are many dealerships out there earning HUGE COIN and not thinking twice about bbb c minusbad comments and horrible reviews. That’s just the way it is… Yes, even today in this “customer controlled” culture.

There is just so much fraud, biased and fake reviews put out by competition, and disgruntled ex-employees, it just doesn’t seem to matter to most dealerships. They have a business to run and they work hard to sell and service their product, but realize not everyone is going to be happy. They do their best to fix problems and challenges when they arise but don’t get all hung up on ratings from companies that try and squeeze them for “membership fees” and say (without saying), “pay us or you won’t be “Accredited” and you won’t be “Page One”, etc., etc.

What do you think? Do ratting matter? Is being “Accredited” important?

ToddBlueTie

 

 

 

 

About the author: Todd Vowell has been a business owner since 1994. Took 3 start up companies from zero to over $30 million dollars with over 140 employees including 52 salespeople. Over 2,000 people have been hired, trained, motivated, and educated by Mr. Vowell in the art of successful automotive digital/direct marketing, sales training, and social media.

5,000 Car Dealers have executed over 400 million pieces of mail with his events. Since 1987, dealers have invested over $125 Million Dollars in his custom exclusive events and sold over 600,000 vehicles. Promotions like The Butterball Bonanza, The Auto Loan Alert, The Decoy, Certification Test Market, Drive Back to America, and Dept of Vehicle Acquisitions.

Mr. Vowell is proud to have worked with Jackie B Cooper, Jim Rohn, and his mentor, best friend, and dad, Dean Vowell.

Specialties: Creates the path, never follow it. He combines digital and complex variable data direct marketing, strategy, and enthusiasm for automotive direct mail marketing events worth a repeat performance!

 

 

Turning 50 Hurts So Good!

Posted: April 17, 2014 in Uncategorized

50I turn 50 today. The BIG FIVE OH! I am officially now supposed to be the “wise one”.  Why do I still like to scare people,execute the very best practical jokes, and turn my baseball cap around when I putt?

I have invested almost 30 years or my entire adult life serving our country’s automotive dealerships. After visiting, working with thousands of dealerships and traveling to most of our beautiful 50 states (the first time), I knew this is what I want to do.

Nothing against those who took the extended education route to earn big money, but the car business is filled with people who earn the big money but have something a little extra. Stories! This is an industry of self-made millionaires who did it the old fashion way. I don’t think most people would even believe some of the stories of success that have come out of the car business. I need to write a book.

Anyway, I can still remember my first meeting with a car dealer. I was in my early twenties and nervous as heck. I had been calling on dealerships via telephone since I was 15 (working for my dad and Jackie B Cooper) but this was different. This was “face to face”.  First stop after leaving the hotel was the hospital. I wasn’t sick. I was driving by it and saw a doctor walking to work. I stopped, got out of my rental and asked him if he would please help me tie this tie. My dad taught me but for some reason, it just wasn’t working out. He laughed and said “sure young man”. I looked the part but boy did I have work to do!

It’s kind of funny. I still hear car dealers tell me that “direct mail doesn’t work around here”. I call the dealer across the street and they say “we tried it a few times with not much luck but sure we will give it another shot.” They end up having the best weekend in years. That happens still every month to this day. In fairness, not all campaigns are successful. But if a dealership trust me to set it up right, and prepares correctly, odds on, they will ROCK more times than not. That I can promise!

Fast forward to today. Now, some of the dealership managers I talk and work with were in diapers when I first started selling automotive training and even direct mail. That can make a guy feel old. I mean “wise”.  Generation differences or not, people still buy cars and still buy from someone they like and trust.

Watching the automotive business transition from “old school” to the “Internet age” has been just incredible.  I welcome the change. The Internet has done nothing but enhance and improve rounding up those car buyers! Some folks who sell traditional advertising and marketing fear the Internet. That is only because they didn’t embrace change. Nothing stays the same.

We have learned to transition from one channel like direct mail to multichannel that includes direct mail, email, Personal URL’s, QR Codes, Landing pages, Mobile, and more. With so many different car buyers getting information from different sources and the ever changing landscape, you have to have your head on a swivel.

The automotive business, before and after 2007-09 is like something out of a “Terminator Movie”. You know, life is here, there is an explosion, and now there is not, and we need to rebuild. So many good friends and customers lost their dealership or had some other tragedy.  But many of them are also at the same dealership for 25 plus years and we still do business.

Thank you Automotive Industry. Thank you for almost 30 years of nothing but excitement. You can write copy, design and produce direct mail campaigns all you want but if they don’t work, you are out of this business fast. After hundreds of millions of pieces of mail and thousands of successful campaigns, I am still here making it happen.

God Bless all the risk takers and hardworking automotive managers and dealers! 

Todd Vowell

ToddBlueTie

 

 

 

 

 

About the author:

Todd Vowell has been a business owner since 1994. Took 3 start up companies from zero to over $30 million dollars with over 140 employees including 52 salespeople. Over 2,000 people have been hired, trained, motivated, and educated by Mr. Vowell in the art of successful automotive digital/direct marketing, sales training, and social media.

5,000 Car Dealers have executed over 400 million pieces of mail with his events. Since 1987, dealers have invested over $125 Million Dollars in his custom exclusive events and sold over 600,000 vehicles. Promotions like The Butterball Bonanza, The Auto Loan Alert, The Decoy, Certification Test Market, Drive Back to America, and Dept of Vehicle Acquisitions.

Mr. Vowell is proud to have worked with Jackie B Cooper, Jim Rohn, and his mentor, best friend, and dad, Dean Vowell.

Specialties: Creates the path, never follow it. He combines digital and complex variable data direct marketing, strategy, and enthusiasm for automotive direct mail marketing events worth a repeat performance!

hats offIn a time when automotive dealerships are still rebounding, its interesting to see what roads different dealerships take to not just survive, but gain market share and thrive. While surfing the Internet and checking out AutoNation, they had a link that caught my eye because it said “Direct Mail”. Anytime I see “Direct Mail“, I pay attention.

Anyway, as it turned out, AutoNation is looking for A “Director of Direct Mail”. Thinking about applying? Not only do you need a College degree, they prefer an MBA as well.

One can’t help but to analyze that one. While so many dealerships pass on direct mail and think it “doesn’t work anymore,” the country’s largest automotive retailer (and most admired five of the past six years by Fortune Magazine) is looking for a Director of Direct Mail. They have an entire team as it turns out. How about that?

They have ongoing direct mail programs that they take very serious. They practice segmentation, analyze behaviors, and manage complex technology platforms. They also continue to try new products and trial different approaches always paying attention to ROI. I mean, how sweet is that?

I don’t know how many people are on their “direct mail team” but with 15 Billion in revenue, it is pretty safe to say its impressive.

If you’re a dealership manager or dealer who thought direct mail marketing was dead or ineffective, maybe you just were not working with right team. Respectfully, you really should reevaluate Automotive Direct Mail.  I don’t think companies like AutoNation (and Google, Facebook, Etc.) would be investing millions into something that doesn’t produce one strong ROI for their investors. Just saying…

Best Regards,

Todd Vowell

CEO

Buy Mail Direct, Inc.