Don’t Just Be Different, Become Different From The Competition!

Posted: April 28, 2014 in Uncategorized
Tags: , , , , , , , ,

flag saluteWe all know to earn business and be successful, you have to separate yourself and your business from the competition. Let’s take it a step further. There is a difference between “being different” and “becoming different”. It must become a way of life. It must be in your branding, not just advertising.

For instance, Memorial Day Weekend is coming up. Most car dealerships in your market will be having the big BBQ’s and tent sales. There is nothing wrong with that. In fact we do a lot of direct mail for dealers over Memorial Day Weekend. (You can’t really pack the lot without doing direct mail marketing.)

However, lets not think like the competition. How many dealers (or any business) in your market will actually go to the expense (small I might add) of sending a Memorial Day Card to all Veterans (serving and retired) in your market, sharing with them that “not just on Memorial Day, but every day, we here at <Your Dealership> remember the price for our freedom. Thank you for the sacrifices that you made (and make) for all of us.”

Or better yet, do your “Big Memorial Day Weekend Event” and turn the smaller “Veterans Day Greeting Card Type” mailer to Veterans into an invitation to come down and be honored! Make it both a big Memorial Day Weekend Event for thanking Veterans and celebrating freedom! You won’t even have to really advertise low interest rates and big rebates, you will sell cars. Even if you don’t sell a lot of cars, your success will be one that last much longer than just another “3-day sale”!

Add your favorite organization like The Wounded Warrior Project or many other good foundations.

wounded warrior projectFor more information please contact:

Todd Vowell, CEO, Buy Mail Direct Inc.

 

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