Archive for May, 2014

Baby Boomers buy 62% of ALL new cars (They control 75% of America’s wealth so that explains it.) Plus, every 7 seconds, another Baby Boomer turns 50 (and will continue for the next 10 years!)  So how best do car dealers attract the hottest car buying segment? Well, here are 3 secrets to get these car buyers parked on YOUR LOT:

 

peter frampton doobie bros1) Summer Music Concerts. When you think Baby Boomers, think Peter Frampton, Doobie Brothers (on the right),  Journey, Boston, Cheap Trick, Fleetwood Mac, The Eagles, Lynrd Skynyrd, Billy Joel, Paul McCartney and so many more. Search on-line for the “who and when” in your area or just call a Direct Marketing expert that already knows who is coming to your area and can set up a campaign for you based on your budget and objectives. Adding the chance to win tickets to one of these legendary performers is sure to pack your lot, sell cars, and grab hundreds of leads to “drip market” for future car sales!

 

67 gto2) Muscle Car. Add a twist to your “Summer Car Give-a-way!” Make it a “Muscle Car Give-a-way!”  What Baby Boomer (male or female) doesn’t want a bad ass muscle car? If your manufacture has one, it of course makes it easy to pick. If your manufacture doesn’t have one, Pontiac is a solid choice. Pontiac 67 GTO? Fagetaboutit!

 

 

 

american air giftcard3) Vacation Give-a-way!  Baby Boomers love to travel. Offering a $5,000 cash give-a-way by matching a number is so boring.  Giving car buyers and prospects a chance to win a “Travel Gift Card” like “American Airlines or Hyatt Gift Card” is another story! Value plays a major role when building lead generators.

 

 

Want to go BIG this summer? How about “Win the Ultimate Package!” Give customers a chance to win a Muscle Car, and all expense paid trip to anywhere in the USA to watch your favorite concert this summer!  The key is with todays automotive CRM tools. The more leads you have the better. With the right drip marketing and execution, you can convert more leads to car buyers than ever before.  (Boston & Cheap Trick below)boston cheap trick

 

 

About the author:

Todd Vowell has been a business owner since 1994. Took 3 start up companies from zero to over $30 million dollars with over 140 employees including 52 salespeople. Over 2,000 people have been hired, trained, motivated, and educated by Mr. Vowell in the art of successful automotive digital/direct marketing, sales training, and variable data.

5,000 Car Dealers have executed over 400 million pieces of mail with his events. Since 1987, dealers have invested over $125 Million Dollars in his custom exclusive events and sold over 600,000 vehicles. Promotions like The Butterball Bonanza, The Auto Loan Alert, The Decoy, Certification Test Market, Drive Back to America, and Dept of Vehicle Acquisitions.

Mr. Vowell is proud to have worked with Jackie B Cooper, Jim Rohn, and his mentor, best friend, and dad, Dean Vowell.

Specialties: Creates the path, never follow it. He combines digital and complex variable data direct marketing, strategy, and enthusiasm for automotive direct mail marketing events worth a repeat performance!

 

 

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soccer ball world cupHyundai Dealers brace for June and the World Cup as the manufacture goes all out in a new marketing campaign tied around loyalty and passion. They also will push the new 2015 Hyundai Sonata!
What better way for local Hyundai Dealers to generate their own buzz by riding the “coat tails” of mother ship!
Automotive Digital/Direct Mail campaigns can target any Ethnicity (Country of origin) you want! Afghani, German, Portuguese, Swedish, Ukrainian, Etc.
(Just another example of the power of Direct Mail Marketing)

Hyundai Dealership World Cup Special For June:

Includes:
  • Big 4-Color Mailer
  • Customization and art work
  • World Cup Soccer Balls (with your logo)
  • Postage Included – STD
  • Updated Targeted Mailing List
  • Option to Add Digital Tools (PURL, IVR, CRM, QR Code, Email, Video Broadcast, Social Media, Etc.)
Investment:
  • 5,000 Piece: $4,299
  • 10,000 Piece: $6,999
Call the Owner Todd Vowell-
Do it now so we have time to add your logo to the futbol!
916-259-1751
Cell 916-580-5190
Buy Mail Direct Inc.

 

baby boomers2Car dealers need to reach car buyers who can afford their product. Baby Boomers age 50 plus have most of the wealth in America. Plus, they turn their new cars faster than any other group.
Is your dealership targeting 50 year olds plus with a message and offer that resonates with them? If not, maybe these facts might change your mind!
The Baby Boomer Facts:
  • 77 million people were born between 1946 and 1964, which is defined as the baby boomer era. (Translation: The boys came home from war and got busy)
  • The first baby boomer turned 65 on January 1, 2011
  • An American turns 50 every 7 seconds. That’s more than 12,500 people every day!  (Translation: When the boys came home from war, they got busy)
  • More people were 65 years and over in 2010 than in any other previous census.
  • By 2015, those aged 50 and over will represent 45% of the U.S. population.
  • By 2030, the 65-plus population will DOUBLE to about 71.5 million, and by 2050 will grow to 86.7 million people.
Lets talk wealth of Baby Boomers:
  • The baby boomers (50 +) control more than 75% of America wealth.
  • Baby Boomers have a net worth 3 times that of younger generations. 3 TIMES!
  • Baby boomers median household income is 61% greater than pre-boomers (Generation x and Millennials)
  • The 50+ have $2.4 trillion in annual income, which accounts for 42% of all after tax income. $2.4 TRILLION!
Baby Boomer Spending Habits:
  • Baby Boomers outspend other generations by an estimated $400 billion each year on consumer goods and services.
  • Spending by the 120 million Baby Boomers is right around $3 Trillion. $3 Trillion!
  • Americans over 55 spend 50% of all vacation dollars in America.

 

 

 

About the author:

Todd Vowell has been a business owner since 1994. Took 3 start up companies from zero to over $30 million dollars with over 140 employees including 52 salespeople. Over 2,000 people have been hired, trained, motivated, and educated by Mr. Vowell in the art of successful automotive digital/direct marketing, sales training, and social media.

5,000 Car Dealers have executed over 400 million pieces of mail with his events. Since 1987, dealers have invested over $130 Million Dollars in his custom exclusive events and sold over 600,000 vehicles. Promotions like The Butterball Bonanza, The Auto Loan Alert, The Decoy, Certification Test Market, Drive Back to America, and Dept. of Vehicle Acquisitions.

Mr. Vowell is proud to have worked with Jackie B Cooper, Jim Rohn, and his mentor, best friend, and dad, Dean Vowell.

Specialties: Creates the path, never follows it. He combines digital and complex variable data direct marketing, strategy, and enthusiasm for automotive direct mail marketing events worth a repeat performance!

usps trucks Direct Mail doesn’t work anymore! (Translation: I sell Social Media or other online services and can’t compete with the power of direct mail.)

Facts:

  • USPS Revenue for 2013: $67.3 Billion (Google about $50 Billion and Facebook about $7 Billion)
  • USPS has 626,764 employees with 211,654 trucks driving 1.2 billion miles every year.
  • USPS Processes, and delivers 700 million pieces of mail daily.
  • Direct Mail is the core of the $1 Trillion industry that employs more than 8 million people.
  • 38.8 million Addresses are changed and updated every year.
  • 773,882 brand new address delivery points were added last year.
“Well yeah, that’s all fine and dandy but I’m just saying direct mail doesn’t work around here, not around my area market.”

Hint: It’s not the direct mail that doesn’t work. You just need to find someone who actually IS an expert in automotive digital/direct mail marketing and not just says they are. Anyone can declare themselves an expert. A couple of key questions will usually weed out all non-hackers!

 

About the author:

Todd Vowell has been a business owner since 1994. Took 3 start-up companies from zero to over $30 million dollars with over 140 employees including 52 salespeople. Over 2,000 people have been hired, trained, motivated, and educated by Mr. Vowell in the art of successful automotive digital/direct marketing, sales training, and management.

5,000 Car Dealers have executed over 400 million pieces of mail with his events. Since 1987, dealers have invested over $125 Million Dollars in his custom exclusive events and sold over 600,000 vehicles. Promotions like The Butterball Bonanza, The Auto Loan Alert, The Decoy, Certification Test Market, Drive Back to America, and Dept of Vehicle Acquisitions.

Mr. Vowell is proud to have worked with Jackie B Cooper, Jim Rohn, and his mentor, best friend, and dad, Dean Vowell.

Specialties: Creates the path, never follow it. He combines digital and complex variable data direct marketing, strategy, and enthusiasm for automotive direct mail marketing events worth a repeat performance!

 

Its Bullshit. This Bullshit is doing a lot of harm to car dealerships nationwide and its time to pull the curtain back.  Car dealerships are being invaded by Internet “Social Media Experts” that don’t know the first thing about the car business. They are feeding Dealers and GM’s with fairy tales. Truth is the Internet is full of fraud and non-human activity. In fact, only 38.5% of Internet traffic is human. The rest is Spammers, Hacking tools, Scrapers, and other search engine bots.

If Dealers and/or Managers will INVEST 44 minutes and 49 seconds in watching this video by Mr. Bob Hoffman, a 40 plus year copy writer and legend, it will save them at least $100,000 a year! Will you do that? Will you invest 45 minutes to save six figures a year? I hope so! (Never asked Dealers to watch a video until today.)

You must watch this video. Then decide. You will be entertained but more important, you will be educated on what matters most. The Bottom line.

Dealers are constantly being told that traditional advertising is dead. By who? Who said its dead? People who sell Internet advertising? Duh!

Here’s another shocker: People on Facebook don’t want to interact with car dealers! They want to interact with their friends and people from back in their high school days that they didn’t care about then and still don’t to this day.

No One Is Smarter Than The Truth!

Lets take people over 50 as an example.

People over 50:

  • Control 70% of the wealth in America
  • 50% of consumer spending
  • Buy 62% of ALL new cars
  • 3rd largest economy in the world

Yet only 5% of all advertising is directed at them. Why? Depends who you ask but if I was a Car Dealer, I know who I would target and I know how.

Does the Internet serve a purpose? Of course it does. The Internet is the go to place for education, automotive technology, pricing, information capture, and other Digital attributes.

When it comes to branding and selling, the Internet is ineffective. Don’t believe me? Go down to the local grocery store or even car dealership and show me any product that’s brand has been created by the Internet. WATCH THE VIDEO!

The average car dealership invested $405,907 on advertising and marketing last year. $107, 731 of it for the Internet. Before you go spend a bunch of money on Banner ads that don’t work, Social Media that has no return, or conversations with robots, do your homework and don’t rely on phony stats that can’t be backed up or proven.

My time is up, you have been great!

Todd Vowell, CEO

Buy Mail Direct

ToddBlueTie

 

 

 

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calculatorYou just saw a direct mail ad that said, “20,000 Pieces Only $11,750.” So you get out the old solar-powered calculator and divide the $11,750 into the amount of pieces 20,000. Breaks down to about .59 so pretty good deal right?

Times they have a changed. Price is important but what are you getting for the money?

To really have success and enjoy a strong ROI from your investment, change your question during the evaluation process!

Old question: How many pieces of mail can I get for $5,000?

New question: How many digital channels can I get for $5,000?

Depending on experience and skill, the person you are talking to should focus more on “Channels” not Pieces.

Your $5,000 investment may only have 2,000-3,000 pieces of mail in the proposal or quote. But with that mail, you might be getting a strong custom email campaign backing it up. Also included might be an IVR, Digital landing page, CRM, Social Media, and a strong Personal URL using complex variable data topped off with a QR Code to make access fast, easy, and convenient. (Depends on several key Geo/Demographics!)

multipole channel

Today’s successful Automotive Direct Marketing is not one channel, rather its multichannel. Its like fishing in a boat by yourself with several fishing poles. You wouldn’t just drop one line out there to catch a fish if you were starving. You would use all the poles and if you could, put different bait on each pole. All fish don’t bite from the same bait. (who’s getting hungry?)

Hope this helps get you more bang for your buck! There are still times when a car dealer just wants to blanket the area with a saturation piece to all households. There is absolutely NOTHING wrong with that. Big events, with high traffic and action everywhere is still effective and even fun.

But, for an ongoing successful long-term strategy in today’s market, smaller strikes with relevant information using a multichannel approach is the answer for true success and a high return on the investment. My time is up, great selling!

Inquires-

Todd Vowell, CEO

Buy Mail Direct

ToddBlueTie

 

 

916-259-1751

Cell 916-580-5190

 

military appreciation month

May is National Military Appreciation Month. There is only one channel that has the power to invite, honor, and celebrate all Veterans in your market. Yes, Direct Mail is Correct. The entire month of May is the month to not just honor current and retired Veterans but invite them down to the dealership and make sure they know about special incentives only Vets qualify for.

How many current and retired Veterans are in your market?  Click here and find out!

It may not be the biggest mailer you ever did but it will be the most remembered. Take pictures, shoot videos, get the stories. We lose Veterans (especially World War 2 hero’s) every day. You have the chance to really make it something incredible!

For more info, call Todd Vowell Today!

BMDLogoNEW1

916-259-1751

Cell 916-580-5190

ToddBlueTie