Baby Boomers buy 62% of ALL new cars (They control 75% of America’s wealth so that explains it.) Plus, every 7 seconds, another Baby Boomer turns 50 (and will continue for the next 10 years!)  So how best do car dealers attract the hottest car buying segment? Well, here are 3 secrets to get these car buyers parked on YOUR LOT:


peter frampton doobie bros1) Summer Music Concerts. When you think Baby Boomers, think Peter Frampton, Doobie Brothers (on the right),  Journey, Boston, Cheap Trick, Fleetwood Mac, The Eagles, Lynrd Skynyrd, Billy Joel, Paul McCartney and so many more. Search on-line for the “who and when” in your area or just call a Direct Marketing expert that already knows who is coming to your area and can set up a campaign for you based on your budget and objectives. Adding the chance to win tickets to one of these legendary performers is sure to pack your lot, sell cars, and grab hundreds of leads to “drip market” for future car sales!


67 gto2) Muscle Car. Add a twist to your “Summer Car Give-a-way!” Make it a “Muscle Car Give-a-way!”  What Baby Boomer (male or female) doesn’t want a bad ass muscle car? If your manufacture has one, it of course makes it easy to pick. If your manufacture doesn’t have one, Pontiac is a solid choice. Pontiac 67 GTO? Fagetaboutit!




american air giftcard3) Vacation Give-a-way!  Baby Boomers love to travel. Offering a $5,000 cash give-a-way by matching a number is so boring.  Giving car buyers and prospects a chance to win a “Travel Gift Card” like “American Airlines or Hyatt Gift Card” is another story! Value plays a major role when building lead generators.



Want to go BIG this summer? How about “Win the Ultimate Package!” Give customers a chance to win a Muscle Car, and all expense paid trip to anywhere in the USA to watch your favorite concert this summer!  The key is with todays automotive CRM tools. The more leads you have the better. With the right drip marketing and execution, you can convert more leads to car buyers than ever before.  (Boston & Cheap Trick below)boston cheap trick



About the author:

Todd Vowell has been a business owner since 1994. Took 3 start up companies from zero to over $30 million dollars with over 140 employees including 52 salespeople. Over 2,000 people have been hired, trained, motivated, and educated by Mr. Vowell in the art of successful automotive digital/direct marketing, sales training, and variable data.

5,000 Car Dealers have executed over 400 million pieces of mail with his events. Since 1987, dealers have invested over $125 Million Dollars in his custom exclusive events and sold over 600,000 vehicles. Promotions like The Butterball Bonanza, The Auto Loan Alert, The Decoy, Certification Test Market, Drive Back to America, and Dept of Vehicle Acquisitions.

Mr. Vowell is proud to have worked with Jackie B Cooper, Jim Rohn, and his mentor, best friend, and dad, Dean Vowell.

Specialties: Creates the path, never follow it. He combines digital and complex variable data direct marketing, strategy, and enthusiasm for automotive direct mail marketing events worth a repeat performance!




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