slap in the face2So just when Social Media and Internet Advertising thought progress had been made, this happens. All the false post and Social Media “drum beats” that traditional advertising and marketing is dead, this pops up. Yes ladies and gentlemen, it turns out there is successful ROI in Internet Marketing after all. That’s right, ROI has been discovered, finally! We are going to reveal it right here, right now!

The secret to achieving success with Internet Advertising and enjoy a huge return on your investment is (drum roll please):

Take an Internet Advertising product such as “Email Marketing” and replace the procedure of actually emailing it out with printing it out, and mailing it via the United States Postal Service instead! That’s it! Just take your email and mail it. (You can still email it out but to truly get it read and responded to, MAIL IT!)

EmailMailCaChevThere is not even a debate on what consumers trust more, email or mail. Direct mail is ranked #1 in trust and nothing comes close. Broadcast emails do sometimes make it to the inbox but even when they do, it is met with caution, concern, fear, and a quick click sending it to the trash most of the time.

The printing process needs to be executed using complex variable data. You want each letter (printed out email) to be relevant to each recipient. If you really want to hit a homerun, add a Yellow “Post-it” and use the process of appending each recipients vehicle make model information on each message as well. Powerful, effective, and strong!





About the author:

Todd Vowell has been a business owner since 1994. Took 3 start up companies from zero to over $30 million dollars with over 140 employees including 52 salespeople. Over 2,000 people have been hired, trained, motivated, and educated by Mr. Vowell in the art of successful automotive digital/direct marketing, sales training, and social media.

5,000 Car Dealers have executed over 400 million pieces of mail with his events. Since 1987, dealers have invested over $130 Million Dollars in his custom exclusive events and sold over 600,000 vehicles. Promotions like The Butterball Bonanza, The Auto Loan Alert, The Decoy, Certification Test Market, Drive Back to America, and Dept of Vehicle Acquisitions.

Mr. Vowell is proud to have worked with Jackie B Cooper, Jim Rohn, and his mentor, best friend, and dad, Dean Vowell.

Specialties: Creates the path, never follow it. He combines digital and complex variable data direct marketing, strategy, and enthusiasm for automotive Multichannel marketing events worth a repeat performance!










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