Archive for July, 2014

Dealers’ phones ring again

Posted: July 28, 2014 in Uncategorized

Because of the ubiquitous smart phone, car shoppers are flooding dealerships with phone calls instead of e-mail inquiries. The sudden change in consumer behavior has dealers pushing employees to brush up on an ancient skill: answering the telephone.

Source: www.autonews.com

We include "Live Operator Calls" with our "40 Car guarantee" using the most powerful eCampaign the industry has ever seen. Its about not following fads, and targeting Conquest and the competitions customers. 

See on Scoop.itAutomotive Direct Marketing

Millions of Americans are receiving auto loans they cannot possibly afford, in a lending climate marked by some of the same lack of caution seen in the housing industry before its 2008 implosion.

Source: dealbook.nytimes.com

Here we go again…