Archive for August, 2014


Are You Ready For Some Car Buyers!??!

Are You Ready For Some Car Buyers!??!

Are you ready for some football season car buyers? The car business is about relationships. Nothing like starting it off right with a free $25 Gift Card for real licensed NFL ear rings, watches, necklaces, and much more!
Yes your customers can buy NFL stuff and not pay one dime out-of-pocket for anything (like fees or even SHIPPING!)
Finally, Social Media can help with ROI. Tie it in with a big direct mail campaign and enjoy a huge weekend!

Internet Pricing Includes:

  • Die-Cut Football Theme

  • Mailer Fully Customized

  • Postage STD Priority

  • Pull Down Tab To Open

  • Four Color Process

  • 80 lb. Coated Cover Stock

  • Award Winning Graphic Art Services

5,000 Pieces: $3,995

10,000 Pieces: $6,999


(Add $25 Pro Football Gift Cards For $7.00 Each!)

gift hook seattle seahawks necklace











Nothing can target recent discharged bankruptcy prospects like direct mail. What better target audience than someone who just started over with a clean slate? Nothing more powerful than a relevant “one to one” message directly in their mailbox!bankruptcy discharge mailer


Model year end2

Thousands of savvy car buyers wait and are triggered by the famous words “Model Year End” event!

At the same time, the “keep up with the Jones” crowd (the exact opposite) is also waiting. They want to be the first one to get their hands on that all new completely redesigned model.

Perfect months for this event: Sept, Oct, Nov, Dec!



Here are the 12 more embarrassing cars as ranked by a survey courtesy of


Ouch! Unfortunately, little to no explanation was offered as to the thinking behind respondents’ particular choices.


See on Scoop.itAutomotive Direct Marketing

bdc services diagram

Three Keys To Capture Special Finance Leads:

Data – We are an approved affiliate and have direct access to the freshest credit score leads in the country.  The best direct mail piece, technology and BDC department in the world doesn’t matter, if we don’t target the right audience.

BDC Call Center – With 8 million credit-based customers facilitated and over a million car deals, we know how to handle leads, word tracks (vetted by Hudson and Cook, LLP), and setting appointments. We have a 91% contact rate because we call the hot lead within four minutes! Every minute counts in this appointment notificationbusiness.

Direct Mail Piece – We offer multiple ways for the customer to respond including IVR, PURLS, QR Codes, Email, and our BDC. It’s all about communication and the customer being comfortable with it. Every customer is different so offering multiple ways to respond increases our response rates ten fold, compared to our competition.

Call Todd Vowell at Buy Mail Direct Today!



buy back Honda

Everyone is attracted to their name up in lights! Now they have their own “street sign” named after them. Car buyers respond with “one to one” messages and they trust direct mail more than any other source.

In fact, in a recent Google study, over 2 million car buyers were asked what source prompted them to get in the “car buying mode” and the #1 answer is DIRECT MAIL!

tuxedo mailer

Every Automotive dealer in America knows the date they opened for business or bought the store. Plus, with the new year makes and models rolling out, these are some exciting times for the car business.

But if you don’t make it special, really make it mean something, neither will your customers, leads, and prospects!


Every direct mail campaign doesn’t have to be just about selling cars. In fact, you may pleasantly surprised how many people will buy when you invite friends, customers, and neighbors in for a celebration without the “sell!”

A nice custom invitation to your special event is just the ticket!





About the author:

Todd Vowell has been a business owner since 1994. Took 3 start up companies from zero to over $30 million dollars with over 140 employees including 52 salespeople. Over 2,000 people have been hired, trained, motivated, and educated by Mr. Vowell in the art of successful automotive digital/direct marketing, sales training, and social media.

5,000 Car Dealers have executed over 350 million pieces of mail with his events. Since 1987, dealers have invested over $125 Million Dollars in his custom exclusive events and sold over 600,000 vehicles. Promotions like The Butterball Bonanza, The Auto Loan Alert, The Decoy, Certification Test Market, Drive Back to America, and Dept of Vehicle Acquisitions.

Mr. Vowell is proud to have worked with Jackie B Cooper, Jim Rohn, and his mentor, best friend, and dad, Dean Vowell.

Specialties: Creates the path, never follow it. He combines digital and complex variable data direct marketing, strategy, and enthusiasm for automotive direct mail marketing events worth a repeat performance!