An unlikely survivor in the digital age: Direct mail

Posted: October 15, 2014 in Uncategorized

“In terms of moving the needle, it’s very effective because people still read their mail and some even keep it around,” Lukens said. “It’s got a shelf life. It’s cheaper, and you can reach a more targeted audience.”
Read more: http://www.politico.com/story/2014/08/an-unlikely-survivor-in-the-digital-age-direct-mail-109673.html#ixzz3GFVgWwxhIts obituary has been written over and over, but the political direct mail industry isn’t just still alive; it’s thriving. In an era of highly targeted digital and TV advertising, political campaigns are still banking on an old-fashioned, mundane routine: Voters picking up their mail and leafing through it as they walk from their mailboxes…

Source: www.politico.com

“In terms of moving the needle, it’s very effective because people still read their mail and some even keep it around, It’s got a shelf life. It’s cheaper, and you can reach a more targeted audience.”

 

See on Scoop.itAutomotive Direct Marketing

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Comments
  1. Ami Brown says:

    I think the fact that direct mail has a shelf life makes a big difference. That gives you multiple opportunities to reach an audience. And at their pace. It’s difficult to predict the future of direct mail but it doesn’t seem to be disappearing at the rate predicted in relation to digital marketing efforts. Way to go, Direct Mail!

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