Attention All Automotive “Internet Gurus:” STOP THE SPIN!

Posted: June 5, 2015 in Uncategorized

Todd Vowell, Owner Digital Car Leads & BMD

Google Report and What 2Million Recent Car Buyers Said Regarding What Influenced Them Most! 

google report

VDP (Vehicle Detail Pages) – KPI’s (Key Performance Indicators) Etc. Etc. There are so many new automotive “Internet stats with views, clicks, bounce, click-through, leads, 3rd party leads, etc etc” We lost count.

The spin stops here!

2 million car buyers were followed, surveyed, and asked, “what influenced you most in your purchase?

They have been, and still are:

• Dealership Visit
• Test Drive
• Salesperson

Yes, of course customers spend hours online researching and some indicators are important, no question. But when dealers use the most trusted form of communication (direct mail) to initiate contact, then include a Multichannel, Digital/Direct Marketing Complex Variable Approach, it brings buyers to the lot, period…

It is then up to the dealership and ALL TEAM MEMBERS to have a well thought out plan and strategy that…

View original post 59 more words

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