translate

This Weeks Words:

“Automotive Direct Mail Is Dead!”

Translation:

I jumped the traditional advertising/marketing ship for “Social Media and Internet Marketing” in hopes the car dealers money will follow me!

Problem:

Just telling dealers that direct mail is dead does nothing to convince dealers why or where to move their spend. The Internet is still plagued with a wild wild west hackers, spam, virus, and phishing environment.

Solution:

In truth, direct mail marketing has actually increased because of new digital technology (and improved multi channel strategies) Direct mail is still rated #1 in trust so the successful formula is to intro using direct mail, but then drive the customer to the Internet for more info gathering, qualifying, and call to action!

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Comments
  1. xcelmedia says:

    thanks for the information.

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