This Weeks Words:

“Automotive Direct Mail Is Dead!”


I jumped the traditional advertising/marketing ship for “Social Media and Internet Marketing” in hopes the car dealers money will follow me!


Just telling dealers that direct mail is dead does nothing to convince dealers why or where to move their spend. The Internet is still plagued with a wild wild west hackers, spam, virus, and phishing environment.


In truth, direct mail marketing has actually increased because of new digital technology (and improved multi channel strategies) Direct mail is still rated #1 in trust so the successful formula is to intro using direct mail, but then drive the customer to the Internet for more info gathering, qualifying, and call to action!


  1. xcelmedia says:

    thanks for the information.

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