3 Steps Car/Boat/RV Dealers Can Tap to Boost Direct Mail Response 40-60% for Both Variable and Fixed Operations!

Posted: February 8, 2016 in Uncategorized
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Serious businessman with dumbbells and painted muscular arms on chalkboard

 

First, make sure that the same targeted direct mail message has also been created online as a landing page. So if its fixed operations and we are offering Service Coupons, you want those same coupons to be on your landing page. If it’s variable operations, you want to also make sure that sales message is consistent both on line in a landing page and offline in the direct mail piece. Here you go:

1) Household tIP – (Target Household IP’s) Make sure that only the people receiving your direct mail piece will be able to see the targeted ad/message on line with their home computers, mobile phones, Tablets, and gaming devices. No waste! You do this by taking each customer postal address with last name and match it up to get their IP Address. This is not easily done so best to find a company that specializes in this niche. (You won’t find features like this in any CRM’s) tIP house

2) Facebook/Instagram – Take the customers phone number or email address to submit. That data is appended to Facebook and Instagram users for a match. The ad/message is then served  right in each customer’s Facebook and/or Instagram. (Facebook owns Instagram)   fb insta pic

3) Email Broadcast – Email is of course cost-effective and can be powerful, but should be combined with another channel. (Like direct mail) Consumers are much more comfortable clicking on and opening up an email from a local company. (Especially one they have done or do business with) If you are mailing your customer list but have not collected many emails, you’re not alone. Make sure you get a reputable company to append email addresses to your customer file.

All three of these channels will be linked to your Landing page.

Are you starting to see the difference between adding all these powerful Digital channel enhancements compared to just sending out one direct mail piece?

Hope these help you get more bang for your buck!

If you’re going to invest in direct mail marketing, make sure you add these powerful tools and boost response 40-60% shattering old ROI numbers!

It’s a profit game and these are game changers!

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