Hey Automotive Internet Gurus, “it’s the TEST DRIVE Stupid!”

Posted: March 23, 2016 in Uncategorized
Tags: , , , , , , ,

internet guru2

Internet Gurus with no car biz experience have invaded the auto industry. They sell a narrative that only exist in their mind. It was created by either their own experience buying a car or just got the “creative juices” flowing one night with “a little help from their friends.” Either way, STOP IT. Stop selling all the hog wash and complicating everything to justify your outrageous pricing.

Let me simplify it. All the Video Display Pages (VDP’s), Impressions, Reviews, Reputation Management, Key Words, Click Through Rates, Algorithms, Analytics, Key Performance Indicators (KPI’s), online reviews, Behavioral Targeting, SEO, PPC, branding, and so on, in the world, doesn’t mean shit, if you don’t succeed at one thing, getting the buyer on the lot for THE TEST DRIVE.

91 percent say test drive

Hey, there are some car makes/models that it doesn’t seem to matter what you advertise,  the customer won’t consider or buy.Take Buick. (Sorry but its true) When most people think of Buick, they think old, boring, yesterday. They try to shake it but tough to do. (Side-note: My wife and I went and test drove one. Holy crap! The interior, the cabin, the get up and go, the handling, the styling, we were blown away!)

Also, even with all the incredible new technology today, it is impossible to grab the car buyers attention long enough to explain it all. You can do anything, you can try everything, but the goal has to be to get the car buyers butt in the car for a test drive. You have their attention, they can not only learn about all the technology, they can experience it first hand.

So remember, “its the test drive stupid!” That is what changes minds and that is what get the buyers attention. Then it is the salespersons job to sell the vehicle and close the deal.

Taking interest in their trade is a close second. Make any car owner an aggressive offer to buy their car and an incentive to take a test drive, and then finish off with a professionally trained salesperson. End of story, bustin bugs… Go get another up! Hat tricks should be the norm today. My time is up, go out and make it a great day!

Todd Vowell

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s