Posts Tagged ‘direct mail marketing’

 

brand-loyalty

Overall brand loyalty stands at an average 49.5% so let’s just say car dealerships have a 50/50 chance that their new car buying customer is going to be back to do it again. There is no better time than now for dealers to dig into key stats and tap data driven strategies with both digital and traditional to gain market share BIG TIME!

The longer someone owns a vehicle, the less likely they are to trade it in for a new model of the same make. (Source: Experian)

With the average length of new car ownership being about 78 months, certain makes are held on to longer than others. Dodge and Buick have the longest ownership periods (average 113 months each) with Ford, Chevy, and Mitsubishi rounding out the top five.

Of course the short term vehicles owners have more loyalty and choose to replace their vehicle with the same brand 57% of the time.

What does it all mean for car dealers? From a digital and direct marketing perspective, it’s “Open Season” on Conquest owners and it’s a “wake up call” to take care of your customer base. If you as a dealership are not reaching out and touching your customers once a month or every other month, you can be sure someone else is.

Bottom-line, Registrations for light VIO here in the USA has reached a record level of 257,900,000. Brand loyalty is not what it used to be and never will be again. Conquest marketing is just as important as marketing to your customer base.

Hit them both, hit them often, and hit them hard!

Great Selling,

Todd Vowell

Advertisements

black-fri-self-mailer

10,000 Piece Mailer Includes

  • Custom Message
  • 100 Android Tablet Certificates
  • Four Color
  • Targeted Saturation List
  • Postage Walk Sequence
  • Artwork – Creative
  • Full Support – Training

Investment: $6,499 Complete!

tablet-7-inch

BMDLogoNEW1

Sendmeinfo@buymaildirect.com

 

direct-mail-box

1) Fleet of Over 200,000 vehicles hit the roads everyday

2) Over 500 Million pieces will be delivered today

3) 493,381 employees (Over 7,000 will deliver mail on foot today)

4) The Postal Service has the country’s largest retail network — (larger than McDonald’s, Starbucks and Walmart combined)

5) More than 113,000 Soldiers, Sailors, Marines, Coast Guard and Airmen veterans work for USPS.

6) It’s personal. You can keep letters and cards forever

7) Mail is reliable, trusted and secure (more than 200 federal laws protect the sanctity of the U.S. Mail)

8) The $1.4 trillion mailing industry employs more than 7.5 million people.

9) 5,581 postal employees were attacked by a dog last year (dedication)

10) 0 tax dollars received for operating the Postal Service

“Selling cars is personal. Its about building trust, confidence, and relationships. It all starts with direct mail and the right message in the right mailbox, at the right time…”

Great Selling,

Todd Vowell

Owner, Buy Mail Direct, Inc

sold

 

Two dealerships that sell the same make, in the same state (but 200 miles apart); run an aggressive digital/direct mail event to the same criteria, same weekend, same message, same hours, same type of balloons, same data, same inventory count, everything is the same.

Even the response is the same, they both get 110 ups.

But one dealership sells 31 units and one sells three. Does this ever happen? Every weekend for 29 years that I know of.

Why? What is it? If you’re thinking salespeople and preparation, you are right.

There is an old saying that “If you just don’t insult anyone, you will sell 10% of the attendees.” That really means make sure your salespeople buy-in 100% and make sure you have no “rain clouds.”

In respect to the blueprint , the big question is, when customers arrive, what is the plan? What will their experience be? Walt Disney was one of the first to really dig into this. No your dealership is not an amusement park. But if you have a well thought out plan for customers after they park their car, that your salespeople execute flawlessly, you will notice happy customers having fun and that will sell cars big league!

The important steps are making sure each customer is married into your event from the get go. You want to bring them in, separate them from their trade, and start “the experience!”

Don’t find the company who can just give you the best price, find the company who knows the car biz and can give you the best preparation!

Good selling,

Todd Vowell

CEO, Buy Mail Direct Inc

As Featured In:

This slideshow requires JavaScript.

Digital Car Leads, a Division of Buy Mail Direct is revolutionizing the Automotive Digital and Direct Mail Marketing Industry.

Here’s how:

Basic formula: Home Address = IP Address

Targeting Household IP Addresses is as Precise as Targeting the Postal Address.

Digital Car Leads/BMD brings the location-specific accuracy of our direct mail events to digital marketing with surgical precision. We match postal addresses to IPs so we can serve Car/Boat/RV dealers targeted digital display and video ads to individual houses or buildings using the IP as the entry point.

 “Through patent-pending technology we target digital ads to potential buyers by matching their IP address with their physical address, which is then used for precise digital ad targeting at the IP/router level.” Todd Vowell, CEO, Buy Mail Direct, Inc.

This brings your targeted banner and display ad to the sites they visit most on the Internet. All viewed on the home computers, mobile phones, Lap Tops, Tablets, and even gaming devices. No waste, no cookies, no census blocks, no geo-location tools, no kidding. (Automatic blocking of adult and low quality spam sites.)

 IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online. It can be used with or without direct mail.

The result: No more “one and done” direct mail piece. You can hit customers 20-50 more times than just one mail piece. This is boosting response rates 30-50% consistently!  Customers can click though to your website or custom landing page. (depending on the message)

Call, Click: sendmeinfo@buymaildirect.com for more info.

internet guru2

Internet Gurus with no car biz experience have invaded the auto industry. They sell a narrative that only exist in their mind. It was created by either their own experience buying a car or just got the “creative juices” flowing one night with “a little help from their friends.” Either way, STOP IT. Stop selling all the hog wash and complicating everything to justify your outrageous pricing.

Let me simplify it. All the Video Display Pages (VDP’s), Impressions, Reviews, Reputation Management, Key Words, Click Through Rates, Algorithms, Analytics, Key Performance Indicators (KPI’s), online reviews, Behavioral Targeting, SEO, PPC, branding, and so on, in the world, doesn’t mean shit, if you don’t succeed at one thing, getting the buyer on the lot for THE TEST DRIVE.

91 percent say test drive

Hey, there are some car makes/models that it doesn’t seem to matter what you advertise,  the customer won’t consider or buy.Take Buick. (Sorry but its true) When most people think of Buick, they think old, boring, yesterday. They try to shake it but tough to do. (Side-note: My wife and I went and test drove one. Holy crap! The interior, the cabin, the get up and go, the handling, the styling, we were blown away!)

Also, even with all the incredible new technology today, it is impossible to grab the car buyers attention long enough to explain it all. You can do anything, you can try everything, but the goal has to be to get the car buyers butt in the car for a test drive. You have their attention, they can not only learn about all the technology, they can experience it first hand.

So remember, “its the test drive stupid!” That is what changes minds and that is what get the buyers attention. Then it is the salespersons job to sell the vehicle and close the deal.

Taking interest in their trade is a close second. Make any car owner an aggressive offer to buy their car and an incentive to take a test drive, and then finish off with a professionally trained salesperson. End of story, bustin bugs… Go get another up! Hat tricks should be the norm today. My time is up, go out and make it a great day!

Todd Vowell

bspoke p manning

You Don’t Have to be Peyton to get a Custom B.Spoke Suit!

Exclusive offer through BMD and B.Spoke. We give them accolades and some love (well deserved by the way) , and in return, we worked out a deal where you (or your salesperson, manager, whomever) get a top of the line:

  • Custom Suit
  • Beautiful Silk Tie
  • Classy Custom Dress Shirt

(When you run any event with Digital Car Leads or Buy Mail Direct!)

Celebrating record weekends using BMD or DCL is exciting and you want to look your best. We “got you covered!” (Ladies, got you covered too)

What do we mean by custom suits? Glad you asked!

We customize the lining in your jacket with anything you want. ( College Alma mater, Favorite sports team, your kids, spouse, inspiration, wedding or anniversary, the Dealership, Manufacture, make and model, etc!)

We also will stitch any special message under the flap of your jacket. (Your spouses name, kids name, Top Dog!, Bible verse, favorite saying, anything you want)

 

 

Popular Digital/Direct Mail Marketing Events:
Buy Back, Current Factory Themes (co-op), Sub Prime, Anniversary, Pre-approved,Tax Season, many more.

Includes:

  • All creative
  • Targeted List 
  • Four Color
  • Training Videos
  • Postage
  • Data File Preparation  
  • Data Validation

5,000 Piece: $4,599
10,000 Piece: $6,999
20,000 Piece: $11,799

The story behind BMD’s “Custom Suit Signing Bonus,” is explained by CEO Todd Vowell.

Many moons ago and I was green salesman but inspired and very competitive. My boss broke out a sales contest. The person that sold the most, wins a new suit, new tie, and new dress shirt.

I was so excited. I had one suit at the time and like most salespeople wanted to look my best out on the road. What better way to look good than winning the contest and picking out a new suit!

I came in early every day, stayed late. I worked my ass off. There was a sales board and I knew I had to beat out guys much more talented than me, more experienced, and the odds were against me. But I had a chance and that’s all you can ask for.

I lost! 

 

In fact, I got creamed. I will never forget the guy that won would come in and have his new suit on with the shirt and nice looking tie. He looked sharp. I had to look at that suit every day it seemed. In fact, I swear one day when I walked by, the suit actually laughed at me. It haunted me. I still have nightmares 30 years later!

I played it off, no big deal. But inside I was so pissed. It burned. I hated losing. I wanted those suits. I needed that suit. I told myself, “NEVER AGAIN.”

By the way, that was the last contest I ever lost. I went on to be top dog and stayed on top of the leader board every month. (Just FYI!)

But when people ask me if this sales contest works and if a suit is the best contest give-a-way? The answer is YES. It’s been 30 years and it still seems like it happened just yesterday. That’s my story!

Thanks and great selling,

Todd Vowell

BMDLogoNEWvariable