Posts Tagged ‘discharged bankruptcy’

2-much-adv4

Consumers and more specifically car buyers are callous to advertising messages, being exposed to over 3,000 every day from sun up to sun down, and who can blame them? The growth of the Internet has not helpedĀ  with more and more emails, mobile ads, search ads, social media ads, display ads, video ads, pop ups, re-targeting ads, preroll video ads, and on and on.

2-much-adv

This is why digital and direct mail marketing using complex variable data to be relevant to each customer is so important. Here are five tips to take your ROI to new heights:

1) Don’t use the word “sale.” Customers hear it everyday and its even a long standing joke (that they get) about car dealerships having a “sale” everyday. Yes, every day is a “sales day!”

2) Don’t use a bunch of colors, burst, and cute flashy artwork in your message. Again, its way overdone, it does nothing for anyone.

3) Replace cute art work with ways to save the customer money. Take relevant data that can be used to help your customers save money then show them how much they can potentially save each month comparing their current high interest rate car payment to a lower interest rate (and lower car payment) then total up the savings and present it in a simple easy to understand illustration.

4) Of course you want customers to reply or respond but let them do it their way. The more choices you give them to reply, the more leads you will get. Let them walk in, call in, or let them reply online by building each customer their own customized personal website. Make sure you capture them though, no matter how they respond.

5) Don’t send car buyers a letter from your dealership. In fact, don’t even make the letter or message from the dealership. Take the dealership out and create more of a third party message ending with your dealership location being the market area designated participating site. Like below:

drive-it-refi

For more ideas contact Buy Mail Direct today!

Good selling,

Todd

SalesNService

Save money, grab your Service and General Sales Manager for a quick meeting. Split it, cover both with one mailer.

Save even more money, stretch it out over the quarter!

Suggested dates:

1) 3,333 Pieces for November 15th
2) 3,333 Pieces for November 29th
3) 3,334 Pieces for December 20th or 27th

Includes 10,000 Pieces:

  • 11×17 Bi-fold
  • Year, Make, Model List
  • Four Color
  • U.S. Post Office “Priority Mail” Look
  • 80 Lb Coated Cover Stock
  • Postage – STD
  • Glued and Perforated

Only $5,999 (or $1,999 each drop)

Your Investment Goes To Your Mailer,
Never Commissions, Over Rides, etc!

Additional Options:

Call the owner Todd Vowell Today:

916-259-1751
Cell 916-580-5190

Nothing can target recent discharged bankruptcy prospects like direct mail. What better target audience than someone who just started over with a clean slate? Nothing more powerful than a relevant “one to one” message directly in their mailbox!bankruptcy discharge mailer